Develop Purpose, and the Profits Will Flow

Entrepreneurs possess a special kind of grit. They reach higher, do more and expect  rewards for their efforts. But one colossal blunder many budding entrepreneurs make is initially putting too much emphasis on the profit portion of business. 

This narrow focus lacks several essential elements your business needs to be a contender. All business owners must understand the importance of having a purpose. With around 21% of startups failing in the first year and 30% crumbling the second, starting a business venture takes more than luck and a prayer.

Instead of crossing your fingers, know that business success depends on thoroughly developing your purpose. If you complete this first critical step, the profits will come; however, it requires a combination of several factors.

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